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Forrester Research
marketing 311,193 followers
Consumers are less concerned about #dataprivacy on smartphones than on PCs #FORRForum #mobilemindshift
New rule in #advertising: Audience-based buying - target specific audiences, not ratings @jim_nail #FORRForum
Just 19% of marketers collaborate w/ tech mgmnt yet this is criticial 2 get contextual mrktng right #FORRForum
The 4 big valuable #contentmarketing plays: knowledge, experience, utility, community #FORRForum
#Social media measurement: Replace engagement metrics with customer life-cycle metrics @nate_elliott #FORRForum
Apply design thinking to #digitalbusiness transformation to make ideas tangible @martinjohngill #FORRForum
#forrforum Wow: even Facebook doesn't buy into social engagement metrics ......
Retweeted by Forrester Research
"Only 60% of list data is accurate" - Dave Scott, #CMO @Gigya on why #marketing strategies fail #FORRForum
Cyril Lamblard of Nespresso: 'The customer, not the brand chooses their experience.' #FORRForum
Retweeted by Forrester Research
VIDEO: Hyperadoption will define the next 10 yrs of personal & biz experience #ForrForum
40% of firms report double-digit ROI on #BI investment w/in 2 years #FORRForum Read more
Consumer privacy concern gives rise to a new role: the security designer w/ product and security acumen. #FORRForum
INFOGRAPHIC: measure the customer experiences that matter #measureCX
39% of CEOs set #digital strategy, only 21% of execs think this strategy is clear @martinjohngill #TNWEurope