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Forrester Research
marketing 303,131 followers
The barrier for contextual one to one digital marketing is that creativity must explode #mwc15cont pic.twitter.com/gtB60o8xF1
Retweeted by Forrester Research
Mobile app usage by EU consumers dominated by weather (32%), social (27%), games (26%). #mobilemindshift #MWC15 pic.twitter.com/o52mhmS18t
In the UK, top 5 time-consuming mobile apps skew toward messaging, social media - not gaming. #mobilemindshift #MWC15 pic.twitter.com/ixV4CE5bMZ
UK + US consumers use 24 mobile apps per month, but spend more than 80% of the time on 5 apps #mobilemindshift #MWC15 pic.twitter.com/tYHZMTD7CP
PayPal buys Paydiant, the mobile wallet behind CurrentC, to raise its game v. Google + Apple tcrn.ch/1Dwno92 pic.twitter.com/06szRrCGoC
Retweeted by Forrester Research
#MWC15 I could get used to curved phones easily. Great feel. Back button touch is perfect. pic.twitter.com/e1M4ITXXSX
Retweeted by Forrester Research
Social extends far beyond Facebook and Twitter - and so should your customer care programs. s.forr.com/WQgH pic.twitter.com/g2qrRS80o8
Identify. Design. Engineer. Analyze. The business disciplines required to win in the mobile moment. via @forrester pic.twitter.com/UliRe0TVLs
Retweeted by Forrester Research
China is home to the most mobile-savvy population on the planet. Will you meet expectations? forr.com/1DEWUFJ pic.twitter.com/9tCwEe8ock
Identify. Design. Engineer. Analyze. The business disciplines required to win in the mobile moment. #mobilemindshift pic.twitter.com/lPylCFNRW2
In the US, the top 5 time-consuming apps skew massively toward messaging, social media - not gaming. #mobilemindshift pic.twitter.com/w5EzCnlFaD
On average, UK + US consumers use 24 apps per month, but spend more than 80% of the time on 5 apps. #mobilemindshift pic.twitter.com/7R3VBAo2a9
In 2015, new business models will disrupt the mobile landscape. Will your brand lead the charge? #mobilemindshift pic.twitter.com/8G1MC9TcSS
Infrastructure is still important but increasingly commoditized - #IT vs BT @Dane_Anderson #NASSCOM_ILF pic.twitter.com/21bOC0PTjm
73% executives believe their company has a #digital strategy, but only 21% have a clear digital vision @Dane_Anderson pic.twitter.com/va1IokgqGy
The #CIO and #CMO need to develop a shared business technology agenda in the #ageofthecomer: pic.twitter.com/awoMaXrbc3
Turning customer data into business insights is what matters in #bigdata #ageofthecustomer pic.twitter.com/lrEQi0weLG
The #ageofthecustomer demands that firms become customer-obsessed. Start with systematic #CX transformation: pic.twitter.com/SsdO4n9558
#CIOs & #CMOs are well positioned to lead in the #ageofthecustomer YET 50%+ maintain separate techn agendas. pic.twitter.com/naChRZWRow
Technology impacts every aspect of our lives... And the lives of our customers & clients #ageofthecustomer pic.twitter.com/02scpi88dw
Live now: "Prepare For The #AgeOfTheCustomer" Webinar -- Its not too late to join: forr.com/1D1ILlI pic.twitter.com/BCymz6s6Es
"CIOs must balance IT w/ business tech that wins, serves, retains customers" @gcolony #wsjcio s.forr.com/TJWv pic.twitter.com/UjsSokGAd1
To succeed in the #ageofthecustomer, you must master four business imperatives: pic.twitter.com/WZ76dgujjN