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Forrester Research
marketing 270,229 followers
The MBTA needs business class for commuters and coach for tourists. #mbta #subwayproblems #boston
Retweeted by Forrester Research
53% of global info workers spend their own money on tech for work, including mobile devices & apps. #mobilemindshift
IBM is starting to build some serious momentum in the Public Cloud Platform game. @Staten7 explains.
IT has cracked the c-suite and @stevenpeltzman is proof. In this @HarvardBiz blog, he shares what it means to be CBTO
"Telcos badly need shock therapy," blogs Forrester Analyst Dan Bieler: #digitaldisruption @DSBieler
CMOs: master these 5 leadership behaviors to transition your organization to a marketing operating system structure
#B2B content marketing not as mature as marketers think. Results of @forrester @BMANational @OMInstitute joint study:
Line's IPO highlights the potential of messaging apps as new media blogs @Thomas_Husson: #mobilemindshift
Navigating the CMO-Agency relationship in the post digital landscape: Welcome @ssikowitz.
The enterprise network is the vital underpinning for the connected business argues @DSBieler: #digitaldisruption
Holography spells the next phase of innovation in projection technology, @forrester Nupur Singh shares the latest
Flow drives great #cx. @david_kjohnson says orgs must shift their tech mgmnt thinking to embrace flow.
Tech market recovery in Europe, at last! Forrester predicts EU tech spending to rise 2.3% in '14 and 4.9% in '15:
How health insurance marketers can acquire new customers, and engage existing members:
#India’s 2014-2015 Budget: A Gold Rush For Tech Vendors, @forrester @mbahl blogs top 5 ICT spending takeaways
How to develop an effective #Mobile Marketing Strategy for #China? @forrester Xiaofeng Wang recommends POST framework
Empower Your #Digital Business with @forrester Summits for Asia Pacific CIOs - @DaneAnderson's blogs on details
Expectation that I can get what I want in my immediate context of need #mobilemindshift @adtechasean @cteo_forrester
[Webinar] Watch @forrester’s on-demand webinar introducing the #MobileMindShift & #Mobile moments
Why Mobile Moments Are Mandatory for Every Business (chock full of insights)
Retweeted by Forrester Research
RT @ForbesCMO: From the CMO's Perspective, Mobile Should Equal Useful, by @jbernoff #mobilemindshift
How @Hampton Hotels Built & Sustains Its Customer-Obsessed Culture: #CX #CustExp
Join ADMA, @AvonAUSNZ, @NAB, @Optus & @Westpac at @forrester’s 1st #Marketing & Strategy Summit in Sydney on 13 Aug!