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Forrester Research
marketing 279,727 followers
Today is the final day to save $200 to the Anaheim Forum For #CX Pros. Don't miss out: #ForrForum
Marketers Still Lack Mobile Analytics Maturity:
VIDEO: @TedSchadler discuss the mobile mind shift with business leaders from @facebook, @Redfin, @GreylockVC, @twilio
Happy employees = happy customers. But you need the right technologies in place to get there:
Sign up to #CX Forum EMEA (London, Nov 17–18) by Oct 4 and save £200! Details: #ForrForum #CustExp #OutsideIn
#ForresterAMA That's a wrap! For more information on @loriwizdo's #B2B research, visit her blog:
#ForresterAMA @loriwizdo A: Buyer-centricity is the answer to breaking down org. silos. How do you contribute to the #customer's journey?
#ForresterAMA Q: What are the first steps to move from channel silos to buyer-centric marketing?
Important to focus on a clear set of marketing objectives that link to corporate strategy per @loriwizdo #forresterAMA
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#ForresterAMA @loriwizdo A: #B2B leaders must play critical role in ensuring brand message across channels - social, demand, product, etc.
#ForresterAMA Q: How can marketers in large firms ensure that objectives+messages are tied to corporate strategy?
#ForresterAMA @loriwizdo A: Target messaging to the outcomes that your product or service delivers; focus on engaging, "snackable" content.
#ForresterAMA Q: How do I maximize #contentmarketing and brand messaging in a saturated #B2B and/or #B2C landscape?
Do you have questions on #B2B marketing, #L2RM, or retention? Join our #ForresterAMA with @loriwizdo happening now:
Join our Ask Me Anything with #B2B #marketing expert @loriwizdo happening now! #ForresterAMA
Last chance: register for our online Ask Me Anything session with @loriwizdo at 2 pm ET. #forresterama
Today's the day! Don't miss our online Ask Me Anything session with @loriwizdo at 2 pm ET. #forresterama
This is advertising, but not as we know it, writes @rskin11 on promoting branded content:
Journey mapping: what is it good for? Absolutely anything: Learn more at #ForrForum for CX pros, 11/6-7 in Annaheim
What would you ask @loriwizdo? Don't miss our Ask Me Anything online session tomorrow at 2 pm ET #forresterama
.@rkoplowitz on how to harness the power of communication/collab tech to build a customer activated org. #ForrForum
Sign up by Friday to save $200 to the Forum For #CX Pros on Nov. 6–7 in Anaheim: #ForrForum
One more day to register for our complimentary webinar on content marketing for vendors. For details:
Three takeaways #CIOs can empower the business through #digital transformation journey, @forrester @fredgiron blogs
On-demand webinar: Avoiding The Top Three Customer Experience Risks. Watch it now:
We're putting away the PowerPoints. Join analyst @loriwizdo for an online Ask Me Anything this Thurs. #forresterama
VIDEO: @TedSchadler discuss the mobile mind shift with business leaders from @facebook, @Redfin, @GreylockVC, @twilio
I'll be talking loyalty in the AoC at @forrester's Consumer Forums in Anaheim and London in Nov. Here's a sneak peek:
Retweeted by Forrester Research
Indian firms have the wrong #CustomerExperience reporting structure, @forrester's Nupur Singh explains why
681 million Chinese consumers will be using #social media in 2019, @forrester @GeneCao #china
Indian firms have the wrong #customerexperience reporting structure, writes analyst Nupur Singh Andley. #OutsideIn
The 2014 Enterprise Architecture Awards -- meet the six winners…
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Complete the #dataquality survey, get exclusive research"Design Tomorrow's Data Management for Agility in Context"…
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The winners of 2014 Enterprise Architecture Awards are in! See who topped the list:
Don't miss our complimentary vendor content marketing webinar w/ @rskin11 on Sept 25 at 2 PM UK:
Today is your last chance to save $200 to the Chicago Forum For eBiz Pros. Don't miss out: #ForrForum
Digital business demands a healthy CIO-CMO partnership, writes @NigelFenwick.
How do you measure customer #loyalty? Let me count the ways, via @ecollins31:
The early days of digital-physical convergence is upon us. @jhammond blogs on iOS 8, rise of micro-moments #ForrForum
.@TedSchadler on SAP/Concur: Great mobile moments happen when they’re built on powerful, always improving platforms
Data-driven design reshapes businesses and experiences, blogs @tonyjcosta. #OutsideIn #ForrForum
Today's the day! Last change to register for our free webinar: The Four #Social Programs Every Marketer Must Study
Google Analytics Benchmark Revamp Threatens Disruption:
85% of companies have no way to determine what differentiated a #CX looks like. Does yours? #OutsideIn
Moving from good to great starts with people, says President & CEO of @MBUSA, @SteveCannonCEO: #OutsideIn #ForrForum
Friday is the final day to save $200 to the Forum For eBiz Pros in Chicago: #ForrForum
Accelerate Digital, Don't Try and Control It
Will Microsoft's acquisition of Mojang turn out to be sensible or sensational? @jmcquivey tours the latter:
Don't miss @nate_elliott's free webinar tomorrow: The Four Social Programs Every Marketer Should Study
Thanks for the #INBOUND14 shoutout @bhalligan! Find our research "The Failing School System For B2B Sellers" here: