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Forrester Research
marketing 309,369 followers
While 63% of consumers learn about products offline, mobile plays a pivotal role. s.forr.com/00DQ pic.twitter.com/6GcRHa141Y
Consumers are watching TV when its convenient to them #FORRforum pic.twitter.com/qfzkwwh76n
Privacy is the next big consumer led market shift, says @fatemehx2. #FORRforum pic.twitter.com/hPdHIevZlJ
Social marketing's biggest challenge: measurement. #FORRforum pic.twitter.com/FUUDmepN7P
Marketers believe consumers will make the rational decision. But that's simply not the case. #ForrForum pic.twitter.com/2MbCukpsah
Marketers: build your Reach and Depth and Relationship channels (RaDaR) #FORRforum pic.twitter.com/qJLuKnl7cn
Gone are the days of order takers. Only sales "consultants" that focus on #CX will survive. s.forr.com/0HQL pic.twitter.com/axbmSwyvXr
B2B buyers prefer to buy from a website, yet just 25% of B2B companies actively sell online. s.forr.com/0F9m pic.twitter.com/zz2svvx5nL
1 million US #B2B salespeople will lose their jobs to self-service eCommerce by 2020. s.forr.com/0F9m pic.twitter.com/iqcLxNPwgM
Over the past 40 years, most US households have been spending less money - not more - shopping s.forr.com/0k7g pic.twitter.com/DCsvmf7bT5
Despite speculation, #PRISM has had minimal impact on the US #cloud market. s.forr.com/Z5SR pic.twitter.com/Bt1yiLeotc
73% of B2B buyers prefer a website to a salesperson, driving eCommerce sales to $1T by 2020. s.forr.com/ZWSS pic.twitter.com/J0ZkabxXMe
If your top priority isn't becoming more customer-focused, you’re making a mistake. #measureCX forr.com/1xWQfqp pic.twitter.com/Ju9mjZMUHe
In order to be great, #CX must create and sustain customer #loyalty. How do you #measureCX? pic.twitter.com/MNw6jwyzkW
RT @TheNextWeb: Why most digital transformations will fail (and how 2 make sure yours doesn’t) tnw.co/1GKOqPj pic.twitter.com/0xjkwgk6uz
Only 11% of brands delivered "excellent" #CX in 2014. How do you #measureCX? forr.com/1NzvdSA pic.twitter.com/oDCMXbpq4L
Consumers spend more time browsing @facebook's #mobile app than Twitter and Instagram combined. #F8 pic.twitter.com/aqPcXWPy5P