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Forrester Research
marketing 251,281 followers
[Complimentary Webinar] #Digital empowerment of consumers is pressing CMOs in #India to spend on tech. Why it matters
Less than 1% of online buyers have used #Bitcoin, but 25% are curious enough to plan to try it. #ageofthecustomer
Do all marketers need to think mobile first? @SharVanBoskirk affirms; @nate_elliott opposes #ForrForum
What IS programmatic buying? Automated system that facilitaites negotiation, buying, trafficking, & reporting of ad campaigns #ForrForum
The good news coming from the fragmented TV market: new places, new ways to reach consumers #ForrForum @jim_nail
12% of US online consumers currently say they'd wear a device like Google Glass. #ageofthecustomer
The #FORRForum #selfie mashup! I know there are more out there... tweet & tag me in your selfie and I’ll update it!
Retweeted by Forrester Research
How can mobile marketers serve customers in reach, depth, & relationship channels? @JenniferWise #ForrForum
52% of US online adults owned a smartphone at the end of 2013 #mobilemindshift #ForrForum
On average, #mobile now represents more than 20% of overall traffic to websites. #mobilemindshift #ForrForum
Google's Stephen Yap: "The promise of our industry is that we're measurable and highly targeted--but it's all a lie." #ForrForum
Retweeted by Forrester Research
Small movements yield the biggest discoveries - @stevemyap #ForrForum
Data has always been the competitive advantage. But now the technology has caught up. #ForrForum @stevemyap @google
There's still a lot of opportunity ahead to reach the holy grail of personalized marketing #ForrForum @facebook @Acxiom
1 billion active mobile users on Facebook, a relevant mobile experience is now a "must have" #ForrForum
Retweeted by Forrester Research
Today's @Acxiom panelists: Tim Jenkins, 4Info, Yvette Liu, Facebook, Catherine Paschkewitz, HP, @jenmgeddy #ForrForum
A better experience for people is a better experience for marketers. And you can do this while safeguarding privacy. #ForrForum #Facebook
This is the next generation of marketing, with customer centricity at its core #ForrForum @Acxiom
Simple idea, not done enough -- Ask your customers: Am I delivering value? @lpad #FORRForum
Retweeted by Forrester Research
Deliver utility: become a trusted agent, solve a problem, get out of the way, automate mundane tasks, fulfill a new need #ForrForum
It is possible to deliver value to your customers TODAY. Consider the 4 ingredients of utility marketing #ForrForum
Deliver customers utility with context-based marketing #ForrForum @lpad
Marketers struggle to do the shift from brand goals to customer goals. But it's required in order to be useful #ForrForum @lpad
Is delivering real value to your customers a distant pursuit, asks @lpad #ForrForum