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Forrester Research

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Walmart takes contextual, pragmatic approach to mobile: s.forr.com/h9t9. @JulieAsk blogs from @Walmart #CTIA13 keynote.
One-size-fits-all computing is an antiquated paradigm. How workforce segmentation drives innovation: s.forr.com/h9lv
How to calculate the ROI of #CRM. @waband explains. s.forr.com/h9hk
Embrace workplace and workspace diversity, says @jenbelissent. s.forr.com/h9g5
Don't confuse tablet and mobile marketing - why you must adapt your approach, via @Thomas_Husson: s.forr.com/h89L #forrforum
"Don't be creepy," says @ant_mull, follow local data privacy legislation, focus on customer benefits #forrforum #PIDM pic.twitter.com/JDCiy8lAlN
Do you respect your customer's mobile? You need to, because it's kind of a proxy for her. #FORRForum #PIDM @ant_mull pic.twitter.com/B80YDsjynh
Retweeted by Forrester Research
What does it take to be a digital disruptor? – by Micke Paqvalén, CEO & Entrepreneur at start-up @Kiosked #forrforum pic.twitter.com/ouzUvJI2Uj
Frank Boulben - Four core values @BlackBerry are: two ‘old’ 1) brave and 2) dependable, and two ‘new’ 3) open and 4) lean #forrforum
MT @LuiJ_Lz_Fwi: Boulben: "Engage @aliciakeys as artistic director isn't sponsorship for us it's customer engagement" #forrforum @BlackBerry
MT @Thomas_Husson: Frank Boulben, CMO @BlackBerry: +50% BB10 launch QoQ marketing budget focused on 1/3 of the smartphone market #forrforum
RT @Axel_Schaefer: #Blackberry CMO says innovation starts w/ the product but needs good marketing to be successful in the market #FORRforum
“With BB10, we’re targeting customers who are hyperconnected, multitaskers, and ambitious”, Frank Boulben, CMO @BlackBerry #forrforum
Three key steps to strengthen B2B content marketing: 1) Need, 2) Match, 3) Engage - by @poneillforr #forrforum
Critical digital functions: 1) Strategy, 2) Governance, 3) Execution @SharVanBoskirk #forrforum #digitaldisruption pic.twitter.com/VrTQq98oKF
How to professionalize Luxury Brands – by @markus_kramer, global marketing director @astonmartin #forrforum pic.twitter.com/eJJ468Xbhc
“Luxury brands don’t want to be ‘liked’ they want to be respected” - @markus_kramer, global marketing director @astonmartin #forrforum
“High heels, like luxury, are not practical, but all about a demonstration of power” @markus_kramer, global CMO @astonmartin #forrforum
“Design content, not marketing,” Greg Williams, Exec Editor @wired @GWillia66 #forrforum
RT @GeraldHaydtner: "Tell your story" - interesting presentation by @GWillia66 from @wired about Building Brand Advantage at #FORRForum
“The blurring of virtual and reality is going to be a huge trend in the coming decades,” Greg Williams, Exec Editor @wired @GWillia66
Huge: Market value of social media ISN'T mktg ON social sites, its using the data to improve mktg everywhere else...#forrforum @nate_elliott
Retweeted by Forrester Research
RT @ErickaPionin: The value of social media isn't to advertise to customers but gain database affinity for a better marketing mix #forrforum
The four stages of affinity marketing: simple, big, smart, ubiquitous - @nate_elliott #forrforum pic.twitter.com/8OHSW13gZi
MT @prelini: Why #FB will lose? "1) slow 2 expand data set 2) Struggles w/meaning to data 3) ad units can't create brand impact" #forrforum
RT @jwatton: ...and Why Google will win the database of affinity #forrforum #marketing pic.twitter.com/rG8cEXnXu2
To build a usable database of affinity you need three things - @nate_elliott #forrforum pic.twitter.com/zW3792btuY
RT @jbernoff: "Facebook should be better at this by now." @nate_elliott regarding advertising. #FORRForum
The database of affinity: a new way to power your brand advertising – @nate_elliott #forrforum #social pic.twitter.com/EeBDrdsnwq
1.1 billion Facebook users click the like button 3 times per person per day - @nate_elliott on the “database of affinity” #forrforum
Welcome to day 2 of Forrester's European Forum For Marketing Leaders! Continue the conversation at #forrforum: forr.com/193lv7x
Make no mistake: IBM's Watson (and others) provide the illusion of cognitive computing @forrester analyst John Brand s.forr.com/h8RD
You need your customers more than they need you. Learn how to improve your #CustExp in this free webinar on May 28 forr.com/ZbwASl
With Xbox One, @Microsoft claims top spot in race to build best living room user experience available: s.forr.com/h8qs via @jmcquivey
Workforce experience and customer service. @SimonYates says they're two sides of the same coin. #ForrForum s.forr.com/h8mB
Final thought of day one of our EU marketing leaders #forrforum #mobile #mindshift: pic.twitter.com/k6HX1cpXu9
Would like to share the Mobile Mind Shift For Marketing report with a colleague not at the event? Stop by the Forrester Lounge #forrforum
Shorten the distance between what your connected customers want, and get, thru utility-based experiences #forrforum pic.twitter.com/7lxtiiEa8o
Just 9% of CEOs use marketing data to set corporate direction. Why? Mkt performance mgmt is strategically stalled: s.forr.com/h8dJ
Mobile will disrupt your marketing, more quickly than the Internet did - says @Thomas_Husson #forrforum pic.twitter.com/a7Jbd7ARc9
38% of people take their mobile phones into the bathroom - @Thomas_Husson presents on how to master #mobile engagement #forrforum
“In banking its not mobile but still the branch that is key to provide added value services," Yannick Grecourt, Deutsche Bank #forrforum
"Merge TV and online video planning teams," says @lpad as TV is the next medium to get a digital makeover #forrforum pic.twitter.com/E8O5rceM0b
MT @JaspJackson: @rstrohmenger: Even those who feel "disconnected" w/out smartphone use "basic&utilitarian" features 60% of time #Forrforum
SITA brand shift = communications, portfolio of services, capability, and culture (Marketing is more than MarComm!) #forrforum via @coverby
Only 16% of Europeans have shifted to a mobile mindset - @jbernoff unveils the EU Mobile Mind Shift Index: s.forr.com/h727 #forrforum
Google Glass - what eBiz pros need to know this early; @JulieAsk's take from #io13: s.forr.com/h72Q