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Forrester Research
marketing 275,596 followers
55% of tech decision-makers in #China use #data analytics to improve business outcomes. What about your organization? s.forr.com/CJ4t
6 tips to improve your customer service operation: s.forr.com/CHbX #CustExp #CRM #CEM
Hear how @jer979 of @Sprinklr successfully launched a new product in a noisy market during our upcoming webinar: bit.ly/1oXAwMl
By settling for subpar #CX, brands can be walking away from $1.6B in revenue. Join our webinar on Sept. 4 #OutsideIn s.forr.com/CGkq
Calling all AR pros in Europe & US: Have you checked out our September #analystrelations workshops yet? s.forr.com/CD4C #archat
Smartwatches aren’t a "fourth screen," but rather a new way of designing computing experiences, writes @jgownder s.forr.com/CCD0
Launching a new product in a noisy marketplace is tough. Don't miss our webinar with @jer979 for successful tips: bit.ly/1oXAwMl
92% of companies say #customerexperience is a top priority. Register now for our free webinar on Sept. 4. #OutsideIn s.forr.com/CCmF
Great #CX today is table stakes tomorrow. Analyst John McCarthy blogs on 5 imperatives to close the experience gaps. s.forr.com/Cz72
Cast your #SXSW2015 vote for @DeneeCarrington's session 'Inside The Mobile Commerce Evolution':
Trying to launch a new product? Attend our webinar with @Sprinklr VP of Marketing, @jer979, to ensure success: bit.ly/1oXAwMl
Cast your #SXSW2015 vote for 'Software Innovation Outside Tech' w/ @NASA, @MBTA, & @MayoClinic: s.forr.com/Cm5d
Great #ForrForum in Mumbai. 2 key takeaways: CIOs need digital business transformation help + they are sick of tech vendors' SMAC verbose
Retweeted by Forrester Research
Walk before you run: resist the beacon marketing hype. s.forr.com/Cj3Q
Looking for strategies to keep up w/ your customers through the #mobilemindshift? Check out Forrester's Perspective. s.forr.com/wj9L
"People expect to push a button on their mobile phone and get a ride or a burrito immediately" @jslavet #mobilemindshift #churchillclub
"Mobile users expect to get what they want, when they want it" @xander76 #mobilemindshift #churchillclub
​"21% of U.S. adults have shifted to mobile devices"​ @TedSchadler #mobilemindshift #churchillclub s.forr.com/wmlg
Register for our webinar on 8/28 to learn secrets of product launch success: bit.ly/1oXAwMl
Why @rocketfuelinc's [X+1] acquisition signals the beginning of the end for the 'programmatic' ad network: s.forr.com/Cjgd #adtech
VIDEO: How to engineer your business to win in the mobile moment. #mobilemindshift s.forr.com/vJgL
Marketing perception of #IT is a threat to #CIOs' success; Collaborate on business outcomes @mbahl #ForrForum pic.twitter.com/KSgF5dhNvX
62% of Indian CMOs expect to accelerate their tech budgets in the next 12 months @forrester @mbahl #ForrForum pic.twitter.com/Qz5V1eKgx7
3A's of today's customer: Anytime, Anywhere and on Any device - @Religare_REL #ForrForum pic.twitter.com/oPMUNt210y
Anything on the #digital space requires an action; listen & deliver real-time customer experience - @Adobe #ForrForum pic.twitter.com/neQw7L1C4f
Identify the #mobile moments present throughout your customers' journey @forrester @Katyayangupta #ForrForum pic.twitter.com/oYavlpmS08
Growth of smartphones globally will be highest in India from 2014 - 2019 at 31% @forrester @Katyayangupta #ForrForum pic.twitter.com/OWrh1eFo3d
700 mil Digitized Youth in #India - how will our business thrive in the #digital world? Be "Truly Digital" @KotakBankLtd #ForrForum
Miind, CIO Sanofi Aventis India, put it so well. With digital it is not just rules of game changing, but the game itself. #ForrForum
Retweeted by Forrester Research
Panel: #CIO needs to relook at their role; how to enable #digital biz with secure & strong infrastructure #ForrForum pic.twitter.com/W6AZwyX0ta
Customers are more aware today & do extensive research to ensure their expectations are met @NupurSAndley #ForrForum pic.twitter.com/Mqyjcz1gyN
Customer Experience spending rises in #India; Join @forrester's Nupur next on opportunities & challenges #ForrForum s.forr.com/ChpL
Are you here @forrester's Summit for #CIOs in Mumbai? Join the conversation on #ForrForum pic.twitter.com/8r52K9vrUJ
Digitally Distressed? Be the disruptor rather than disrupted. CIO&CMO to team to this opportunity to monetize the idle time. #FORRForum
Retweeted by Forrester Research
At the Forrester CIO summit. True to the theme a unique experience. Taking notes for the first time on Mobile. Goodbye paper. #ForrForum
Retweeted by Forrester Research
Rise of #cloud, new media; Time for CIOs to look at #IT through a new lens - Punit Garge @RelianceMobile #ForrForum pic.twitter.com/qBKGpR254C
RT @Dane_Anderson @fredgiron cites CarIQ and Airtel Money as Indian #digital businesses @forrester #CIO summit in Mumbai #ForrForum
Classic diachotomy - CMO spends $1 to make $10, and CIO spends $1 to save $2; CIOs need to change to CMO philosophy #FORRforum
Retweeted by Forrester Research
Morning Mumbai! @forrester's Summit for #CIOs will begin shortly. Follow the real-time conversations on going beyond #IT at #ForrForum
By 2018, 55% of online buyers will use their #smartphones to make purchases. #mobilemindshift s.forr.com/wpQJ
53% of global info workers spend their own money on tech for work, including mobile devices & apps. #mobilemindshift pic.twitter.com/jkC4i2ATpW
Launching a new product in a noisy marketplace is tough. Register for our webinar for successful tips: bit.ly/1oXAwMl
Entrepreneurial firms and huge corporations are tooling for mobile moments and winning. Are you? forr.com/14AVhVM #mobilemindshift