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Forrester Research
Your current tech management model isn't working. Win, serve, and retain customers with #BT
VIDEO: @WestfieldGroup CMO @BAKroadwarrior discusses how to drive engaged and elevated #CX
Connect your #CX investments to consumer touchpoints with the greatest emotional impact.
Invest in #BT to win, serve, and retain customers - or fall behind.
Being "good enough" won't cut it. Differentiate your brand with superior #CX #measureCX
VIDEO: How to help your leaders see #CX in a way they haven't before #measureCX
VIDEO: How easy is it for your customers to leave you for a competitor? Evaluate your #CX maturity #measureCX
CIOs must pursue a dual #technology management agenda to win in the age of the customer.
CIOs must invest in #BT to overcome #ITgravity. Otherwise, they risk being replaced.
VIDEO: How to avoid failure in #digitalbusiness transformations - @martinjohngil at #TNWEurope
Don't risk falling behind. Overcome #ITgravity with #BT to win, serve, and retain customers.
#BT is the key to winning, serving, and retaining customers.
Amazon just set off the latest sales frenzy with Prime Day
Retweeted by Forrester Research
Forrester's @hmanning sheds light on the tipping point for #CX
Business leaders feel strongly that #tech is linked to success in winning, serving, and retaining customers #BTAgenda
Spending on customer-focused tech to outpace spending on traditional IT. Our 2015-16 forecast
3 of 4 firms are prioritizing cyberthreat intelligence
Most people only use 5 apps on a regular basis. Are you serving your most loyal customers?
The 5 steps to customer-centricity. #FORRForum
Blaine Hurst on @panerabread 2.0: #cx innovation needs a team of focused unbound risk-takers #FORRForum
Retweeted by Forrester Research
@allegraburnette shows Forrester CX forum what 1 day of crowdsourced design can produce @appirio #FORRForum
Retweeted by Forrester Research
Business leaders' top priority: grow revenue. Closely followed by: improve the customer experience. #FORRForum

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