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Forrester Research
marketing 308,451 followers
Over the past 40 years, most US households have been spending less money - not more - shopping
Despite speculation, #PRISM has had minimal impact on the US #cloud market.
73% of B2B buyers prefer a website to a salesperson, driving eCommerce sales to $1T by 2020.
If your top priority isn't becoming more customer-focused, you’re making a mistake. #measureCX
In order to be great, #CX must create and sustain customer #loyalty. How do you #measureCX?
RT @TheNextWeb: Why most digital transformations will fail (and how 2 make sure yours doesn’t)
Only 11% of brands delivered "excellent" #CX in 2014. How do you #measureCX?
Consumers spend more time browsing @facebook's #mobile app than Twitter and Instagram combined. #F8
Follow #FORRForum for live updates at Forrester's China Summit for Marketing Leaders taking place today.
TVs still dominate for longer #video, but consumers prefer #mobile for shorter content.
Re-frame #mobile strategy as catayst for transformation + to deliver exceptional #CX. #MWC15
"Micro moments" are the next frontier for mobile. Here's how to design for them: #MWC15 #mobilemindshift
While consumer interest in wearables is strong, business demand was even greater at #MWC15.
Companies that invested in digital transformation outperform the S&P by 44% according to #forrester #AdobeSummit
Retweeted by Forrester Research
7% of US online adults (15 million+) are ready to buy an #AppleWatch.
The wrist leads the way for consumer interest in #wearables, growing from 29% in 2013 to 42% in 2014. #AppleWatch