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Ad Age

.@google's attack on mobile interstitials provokes that familiar mix of applause and fear bit.ly/2bPFNcs
Y&R tapped as lead agency for 2020 Census @YoungRubicam bit.ly/2bwJZ1Q
Deadpool list of nearly 800 dead or dying startups a sign of India's dot-com bust bit.ly/2bBRAOv
.@bryantparknyc tracks visitors' mobile whereabouts and other public spaces do, too bit.ly/2bVW2a8
Agency helps to Wonka-fy kids' clothes with @Bodenclothing & Roald Dahl fashion line bit.ly/2c70rrT
.@Uber is now the most used taxi app in 108 countries bit.ly/2c5a5LN
Data may be the holy grail, but creative is the secret weapon -- DigitalNext by @JRQuestus bit.ly/2bwlTob
First soda tax in U.S. so far succeeding in lowering intake, @AMJPublicHealth study finds bit.ly/2bFezWA
Get a cool look at back-to-school work by @DeutschInc & @Target during @adage Brand Summit. bit.ly/2bj1sLb
Cheil looks to rebuild Barbarian Group as CEO Peter Kim departs bit.ly/2bVS0hN
Header bidding wrappers are the next ad tech craze, but they're for large publishers only bit.ly/2bfBbjd
ColorComm makes strides beyond connecting media execs of color @ColorCommntwk bit.ly/2bDhI9k
.@WPP revenue up 3.5% to $5.3B in Q2, but Sorrell admits group needs to integrate better bit.ly/2bndcuG
.@bryantparknyc tracks visitors' mobile whereabouts and other public spaces do, too bit.ly/2bVoGIp
Agency helps to Wonka-fy kids' clothes with Boden & Roald Dahl fashion line bit.ly/2bVofxS
Creativity Pick: @Dove_Chocolate's ad makes a great case for candy's 'anti-aging' properties bit.ly/2bLO3t2
.@facebook is letting brands build slideshow ads right from their mobile phones bit.ly/2c57qBR
ICYMI: Never mind @peterthiel. @Gawker killed itself -- by @adage Media Guy @simondumenco bit.ly/2bDgDhO
.@google ramps up VR push ahead of hybrid store, software service Daydream's debut bit.ly/2buH5L3
Data may be the holy grail, but creative is the secret weapon -- DigitalNext by @JRQuestus bit.ly/2bmRnvj
.@facebook is testing video ads with the sound automatically turned up bit.ly/2c57Bx0
Deadpool list of nearly 800 dead or dying startups a sign of India's dot-com bust bit.ly/2bmxDrz
Are brands optimizing their marketing to death? bit.ly/2bfvOuQ
.@McDonalds recalls Happy Meal Activity Bands after reports of skin irritation bit.ly/2c55HfW
Why London International Awards' 'New' category isn't for novelties - @faris @geniussteals bit.ly/2bgQl6M
 
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